Productivity is vital for any organisation as it directly impacts efficiency, profitability, and overall success. When employees and teams are productive, they can accomplish tasks more effectively, leading to increased output and reduced operational costs. Moreover, a focus on productivity encourages continuous improvement, innovation, and the ability to adapt to changing market conditions.

Creativity plays a crucial role in fostering innovation and driving growth. Encouraging creativity within the organisation empowers employees to think outside the box, come up with new ideas, and solve complex problems. A culture of creativity leads to a competitive edge as the organisation can introduce unique products, services, or processes that set it apart from competitors.

Investing in Organisational Development (OD) ensures that the organisation adapts to evolving needs and challenges, aligns with its vision and goals, and optimizes its performance. It fosters a positive work environment, boosts employee engagement, and cultivates a culture of continuous learning and growth enhancing various aspects of the organisation, including its structure, culture, processes, and people.